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Print & Digital Layouts
Baby Shower
Overview: To create baby shower invitations, thank you cards, and advice cards, for a client who is having a baby boy using a teddy bear theme.
Tools: Adobe Illustrator
Concept & Creativity: The client asked for a teddy bear theme with using traditional boy colors while also using colors that represent a typical brown teddy bear. I started with sketching different teddy bears and picked one that best fits the design style I was looking for. The teddy bear I used was one that is sitting down and holding balloons. After that, I created a color palette that consisted of browns, blues, and a hint of a blush color for the teddy bear’s cheeks. I started making the layout of the invitation first with all text being on the right side of the paper because of how the teddy bear was sitting in a certain position. This same design style was used for the thank you cards as well. In helping to choose what fonts to go with, I searched online and saw a common theme of using a sans-serif font paired with a decorative, cursive font. I used the same colors throughout the invitations and cards. To help create an even more innocent baby shower design element, I created clouds to convey a light and innocent mood for people receiving the cards and invitations.
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Amethyst Bay Resort
Overview: To create a magazine ad and web banner of the Amethyst Bay Resort using the brand style guidelines of the logo and color palette.
Tools: Adobe Photoshop and Illustrator
Concept & Creativity: I was going for a couples vacation package that included a free 60 minute massage session. I chose images that reflected that type of vacation get-away with using an image of a couple on a beach and a lady with hot stones on her back. I went with purple as the main color used in both designs because it was one of the colors in the brands color palette. Using the image of the buddha was also a way to reflect a relaxing vacation. The web banner uses motion to glide the words at the bottom from right to left so that the reader can visit their website.
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Aa
Arial
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Arial
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Overview: To create an interactive magazine package of an existing magazine or a made up one that includes the cover, table of contents, an article, and an advertisement that uses buttons, links, motion, etc.
Tools: Adobe Photoshop and InDesign
Concept & Creativity: The inspiration for this project was the Eating Well magazines and I wanted to put my own twist to them using buttons, links, and motion. The cover page has links that take you to other pages of the package and a hover button that takes you to a recipe website page. The table of contents shows the list of titles and their page number sliding up in a smooth motion. The article includes a video on a fictitious chef, and the magazine ad is inspired by Tropical Smoothie Café. First it shows an orange slice spinning, and once clicked, it shows a smoothie and information about the smoothie when you click again. I used the eyedropper tool to take the colors from the magazine cover and apply them to different design elements and pages of the magazine. The colors consist of different pinks and reds.
Magazine Spread Layout
Overview: To create a magazine spread layout of an article of your choice using your skills and knowledge of typography to the spread. I chose the article, “Are the Planets Inhabited?”
Tools: Adobe InDesign
Concept & Creativity: The article I chose is about the planets and I wanted to convey that reading through images, color, and typeface. I went with a dark background that shows the stars and galaxy with blue hues in it. I contrasted different sizes of my type to show the reader that each text is different. For example, the biggest text is the heading, the second biggest is the subheading, and the smallest is the body copy text. Also, to help the text stand out from the background I used contrasting colors like white and sky blue. The pull quote is made with the intention to get the reader to read it because of how big the point size is and its color. The colors, images, and typeface used portrays the design theme of galaxies and planetary systems because of how the colors match the background image, and that was the look I was going for. I wanted to seperate the heading from the body copy text. In doing that, I used a thick white line to make it easier for the readers to know where to start reading the article.
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